New “Mercedes-Benz Young Classics” division.

New “Mercedes-Benz Young Classics” division:

cult object and investment.

Modern classics, or “youngtimers”, from Mercedes-Benz are becoming more and more popular. These are vehicles from the period 1970 to around 1990 that are already deemed to be, or have the potential to become, classic cars. In Europe and the US in particular, they have become something of a cult. Their authenticity and limited number means that these vehicles are not only fun to own, but that they can also bring an above-average return on investment. In order to meet growing demand, the Stuttgart-based premium brand established a new division, “Mercedes-Benz Young Classics” in 2009 and opened the first Young Classics Store in the Mercedes-Benz Museum in Stuttgart in September 2009.

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Internet Auto Award: SLS AMG and R-Class

Internet Auto Award 2010: SLS AMG and R-Class emerge as the most

Mercedes-Benz has taken three first places in Europe’s largest public internet survey. The Mercedes-Benz SLS AMG even scored top honours in two awards, winning both the super sports car and coupé category as well as simultaneously being voted Europe’s most popular car. The Mercedes-Benz R-Class also picked up an Internet Auto Award 2010 as Europe’s most popular van.

This is the ninth time that AutoScout24, Europe’s largest online automobile marketplace offering around 1.8 million vehicles, has conducted an online survey to discover Europe’s most popular cars. More than 230,000 participants from seven countries cast their votes to choose their favourites from among 343 vehicles.

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