2011 “Golden Steering Wheel” Awards

Two golden steering wheels for Mercedes-Benz.

M-Class and SLK are best in class in 2011 “Golden Steering Wheel” Awards.

No other automotive brand has had more success in the “Golden Steering Wheel” awards than Mercedes-Benz. This year’s Europe-wide vote saw the M-Class and the SLK each win their respective category. These two first places put the Stuttgart-based premium-brand manufacturer at the very top of the “Golden Steering Wheel” all-time winners’ list. Mercedes-Benz has won the award, one of the most important distinctions in the European automotive industry, a total of 21 times.

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Carlsson-new upgrade range for SLK

Carlsson underscores the stylish sporty nature of the SLK (R172)

Two seats, a long bonnet, short overhangs, an open top and the engine in just the right place. With the new SLK, Mercedes-Benz presents what is probably the finest roadster in its history. Yet Carlsson still finds numerous ways to personalise the car’s interior and exterior and to leave its own unique mark on its dynamism and style.

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Mercedes-Benz at Geneva Motor Show 2011

Mercedes-Benz – four new vehicles for the spring of 2011.

Cultivated sportiness is the common feature of the many new models presented by Mercedes-Benz at the first major European motor show of the automobile’s 125 anniversary year. The C-Class Coupe, which celebrates its world premiere, is just as remarkable as the new-generation C-Class sedan and station wagon for its driving fun and outstanding efficiency. In keeping with their sporty character, the new C-Class models were introduced by players from the successful German women’s national soccer team. A further highlight of this year’s “Geneva Salon” is the third iteration of the SLK, which redefines the roadster experience while consuming up to 25 percent less fuel than its predecessor. Making its debut on the eve of the show was the new top-of-the-range version of Mercedes’ bestselling model range – the C 63 AMG, which generates up to 358 kW (487 hp) and consumes around ten percent less fuel. The inventor of the automobile is also presenting the SLS AMG E-CELL, which makes its European motor show debut in Geneva.

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The new Mercedes-Benz SLK video

The new Mercedes-Benz SLK Roadster video

With the completely newly developed SLK, one of the most exciting and successful sports cars ever built is entering its third generation. The new roadster uncompromisingly takes driving pleasure and open-air enjoyment to a new level.

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The “small” Roadsters from Mercedes-Benz

The “small” Roadsters from Mercedes-Benz:

Open-top driving pleasure for 55 years.

Orders for the new Mercedes-Benz SLK commenced on 17 January 2011. It will feature a new, exciting design, exceptionally high levels of comfort for a roadster, as well as exquisite technology and no shortage of open-air driving pleasure. As such, the agile sports car already looks set to continue a success story which started back in 1994 with a show car. Strictly speaking, however, the pedigree of the SLK stretches back even further – to the 190 SL, a vehicle which automotive enthusiasts were already dreaming about in 1955 as the economic upturn was starting in the Federal Republic of Germany.

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